Google AdSense vs. Media.net: Which One is better?

This question has been gaining more grounds in many internet marketing forums lately and no one has ever actually stated which one is better between the both of them, in this article I’m going to state the difference between both of them and let you choose for yourself which one to monetize your blog or website with.

What are they?

Google AdSense and Media.net are both contextual ads and Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user. A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on those keywords. The advertisements may be displayed on the webpage or as pop-up ads which isn’t always cool. For example, if the user is viewing a website pertaining to blogging tips and that website uses contextual advertising, the user may see advertisements for blogging-related companies, such as blogging tools or blog designers and so on. They are what most new bloggers of nowadays create blog for and without the proper information they get discouraged and quit blogging without making a dime.

Advantages of Google AdSense over Media.net

Google AdSense is a contextual advertising program, as is Google Content-Targeted Advertising. This program was one of the first of its kind. The ads appear in search results and on websites within Google’s Content Network and its much more popular than media.net. It has been there for ages and it still is the best according to some people. One clear advantage of Google AdSense over Media.net is the approval process, a Google AdSense account isn’t so hard to get provided one follows all the terms and services Google supplied, unlike Media.net which is so hard to get, one has to get a very high number of page views monthly to get such an account. Another advantage of Google AdSense over Media.net is the fact that Google AdSense Ads are more targeted than that of media.net. Clearly you can see the media.net ads on this blog isn’t that targeted.

Advantages of Media.net over Google AdSense

Media.net is also a contextual advertising program owned by Yahoo and Bing together, it allows publishers in the Media.net Network serve automatic text adverts that are targeted to site content and audience. This program was started not too long ago and has risen to become one of the best contextual ads program there is now, it also appears in search results like Google AdSense and shows up on sites that applied for it. The Major advantage it has over Google AdSense is that it’s Per Impression, it simply means you get paid even though no one clicks on the ads, all you have to do is get a good amount of traffic to your website and you would be making more money.

Which One Is Better!

Choosing which one is better is a question everyone has to answer for themselves, because if I tell you Google AdSense was better a lot of people would definitely disagree with me. So you have to choose which one suits your blog better.

Which One I Prefer

I know you may be wondering which one of the two contextual ads I actually prefer, so I’m going to tell you which one I do. Matter is I really can’t choose which one is better for my blog so I’m going for both, so I’ll just add 3 Google AdSense unit and one Media.net unit to the blog since it’s based on impression. At the time of this post my Google AdSense account isn’t active because I have unresolved issues with Google but it will be back. Overall though I think I still prefer Google AdSense.

Final Thoughts

Well don’t let what I prefer be what you prefer, instead study them both closely and try to decide which one suits your blog more, consider factors like which one brings in more money daily, targeted ads and some other minor factor you should probably be aware of. And I’d like to know which one you actually prefer between the two of them, or do you prefer some other contextual Ad network? Let us know by using the comment box.


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About Derek Odum

Derek Odum is the founder of Techjay.
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